Design Approach & Philosophy

How do we approach an Interior Design project?

Genuine design isn’t about trends – it’s about understanding you and your life.  As well as your property type and where you live.


The design of your home is about you, although the influence of the actual property and being sympathetic to where you live will influence our work.  Considering these factors too enables us to design interiors which feel just right.  They fit with you and their surroundings.  They feel effortless and timeless.

Our design work for a client in a contemporary apartment in London would be different to a design for the same client in a period townhouse in Surrey, and different again if they lived in a country home in Hampshire.

Bringing these together – the client, their property, and it’s wider context – is crucial.

Understanding you

We need to know about your life so that we can design for you.  We’re interested in anything that has an impact on the property of our clients – their lifestyle and habits; their work and their leisure time; when and how they’re going to use the property and so on.

We’ve designed for individuals, couples and families, and for clients from their twenties to their sixties.  There are common influences with different types of clients, but we don’t assume or generalise.  Everybody we work with is very different, and that makes it incredibly interesting!

Hamble Hampshire horsehair wall panelling lighting

For many people we’re designing the interiors of their main home.  For some clients it might be a second home or a pied-a-terre, or even a property abroad which is only used from time-to-time.

These are the important factors of your life, and they’ll all have an influence on your design.

Considering your property

Your home itself – the property in which you live or that you’re building – is the envelope which contains the interior.  The architecture of the building will influence the design inside – it’s layout and arrangement as well as it’s style.

A contemporary new-build property will feel quite different to a period property, and the design of the interior should consider that.  It can still contrast with the property, but it should somehow reference it if the interior is to feel like it belongs in the property.

Hallway Parquet Design in Knightsbridge Kensington London

The vertical arrangement of the property can also have a great effect on its layout and function.

In most apartments everything is on one level and rooms could be arranged quite differently to a London townhouse over four or five storeys.

Thinking about where you live

Timber Worktops in Modern Country Kitchen Hampshire

In the broadest sense, it could be the difference between designing for a client in town or country.

The atmosphere of our surroundings and the context of our location affects how we live, and that’s something that can influence the inside of our homes to.

Some aspects of your home’s location can have a direct bearing on the interior.  We’ve designed interiors for many riverside properties in London, as well as waterfront properties and homes with expansive views in Surrey and Hampshire.

This can affect how the property is used and how it’s arranged, its light and its views.  Making the most of the location and what it can offer when it’s experienced from the inside.

Ready to transform your home? Contact us here or call 01730 829 566 / 07976 723 425